Breaking Down Tobacco-Free Nicotine Brands: Do ‘Rogues’ Innovate Beyond Tobacco?
The Shift Away from Tobacco The global nicotine industry is experiencing a decisive shift. As consumer preferences evolve and regulations tighten, tobacco is no longer the dominant ingredient in nicotine delivery systems. In its place, tobacco-free nicotine products—such as nicotine pouches, patches, and synthetic nicotine formulations—are gaining rapid market traction. Leading this transformation are brands […]